The current political moment, when grasped through the property logics discussed above, requires us to consider how ideologies of ownership, including expectations to secure privileges and entitlements are enwrapped within xenophobic, racist, and gendered discourses of sovereignty and nationalism. National brands derive their power from a propertied lifeworld in which individuals and communities make emotional investments in the fantasies of a return to a more simple, secure time of plenitude.