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Gilberto Rivera, 2020

The Bessemer Debacle: Why Did Amazon Workers Vote Against Unionization?

Over the course of fifty days, Amazon mobilized dozens of consultants and influencers, created websites, sent dozens of anti-union messages to every employee on Twitter and WhatsApp, and called a hundred meetings with mandatory participation during working hours. On the other hand, the union avoided mobilizing its members with public protest actions and did not organize moments of active solidarity with other Amazon centers and other unions.